Case Study: Retail Category Mgt.- Supermarket

Data analysis- going beyond spreadsheets

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In the modern retailing environment, even ad-hoc decision-making requires tools that go beyond spreadsheets...data volumes can be overwhelming, yet conclusions difficult to draw without the right tools.

Challenges:

A leading UK supermarket chain had been reviewing a particular product category for over 6 months. The issue was whether a particular niche sub-category should be merchandised separately or combined with its parent category items.

Omniscope Solution:

Consultants were given POS data from 20 stores; 10 where changes had been made, and 10 selected control stores.

-Using Omniscope, consultants were quickly able to prove that the 10 selected control stores were not representative of the 10 test stores. -Another control set of 10 stores was selected and confirmed to be suitable using Omniscope. -Substituting the correct control stores, Omniscope-based analysis of the impact of the changes was completed in one day. -Findings presented to category management team using same Omniscope file and a long-awaited decision taken immediately.

 

Next steps: Supermarket asked consultants to supply Omniscopes and training to broaden this type of analysis to more categories.

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